Anseris Reflects on Its Participation at Adobe App Builder Innovation Day in San Francisco

Looking back at Innovation Day

Last week, our team had the privilege of presenting at Adobe's App Builder Innovation Day in San Francisco. It was an incredible experience — and a validation of the direction we've been investing in for the past two years.

What we showcased

We presented three proprietary solutions and accelerators developed specifically for Adobe Experience Manager:

Automation tools

Our content automation pipelines built on App Builder that handle asset processing, metadata enrichment, and workflow orchestration — all running serverless on Adobe I/O Runtime.

Content personalization

Look & Feel, our no-code visual customization tool, got significant attention from attendees. The ability to change AEM's visual presentation without developer involvement resonated strongly with marketing leaders in the audience.

System interoperability

The Salesforce AEM Connector demonstrated how enterprise systems can be connected with AEM through clean, event-driven architecture — without the middleware complexity that typically makes these integrations fragile and expensive.

Key takeaways

The community is hungry for practical solutions

Most attendees weren't looking for theoretical frameworks — they wanted tools that solve real problems today. Our approach of building products from actual project needs aligned perfectly with what the community is looking for.

App Builder is maturing fast

The improvements Adobe has made to the framework, CLI tooling, and documentation in the past year are significant. It's now a genuinely viable platform for production applications.

AEM partners need to think like product companies

The most impactful presentations at Innovation Day came from partners who have invested in building reusable products — not just delivering custom projects. This is exactly the direction Anseris has chosen.

What's next

We're doubling down on our product investments. Expect new releases of Look & Feel, an expanded connector ecosystem, and new App Builder-based tools in the coming months.

Thank you to everyone who visited our booth, asked questions, and shared feedback. The conversations we had in San Francisco will directly shape what we build next.