Look & Feel: Limitless Visual Personalization for Adobe Experience Manager

Why we built Look & Feel

Every AEM implementation faces the same tension: marketing teams want to move fast and experiment with design, but every visual change requires a developer, a build, and a deployment. This bottleneck slows everyone down.

Look & Feel eliminates it.

What it does

Look & Feel is a custom solution that seamlessly integrates with AEM, allowing brands to personalize the look and behavior of their websites without technical intervention.

No-code visual editing

Modify styles and components directly within AEM's interface — no coding required. Change colors, typography, spacing, borders, and layouts through an intuitive visual panel.

Brand-compliant design tokens

Define your brand's design system as tokens — colors, fonts, spacing scales — and let content teams create variations that always stay on-brand.

Component-level control

Every AEM component can be customized independently. Change the look of a hero banner without affecting cards. Update button styles globally or per-page.

Real-time preview

See every change instantly before publishing. No waiting for builds or deployments to preview your design updates.

Who it's for

Marketing teams

Launch campaign-specific visual treatments without a dev ticket. Create seasonal themes, A/B test designs, and respond to market trends in hours, not weeks.

Content creators

Focus on telling your story with the right visual context. Adjust the presentation layer to match the content — without learning CSS.

Pre-sales professionals

Create stunning demo environments in minutes. Show prospects what their AEM platform could look like with their brand, not a generic template.

How it works technically

Look & Feel stores visual configurations as AEM content policies and client-side design tokens. When an author makes a change:

1. The visual editor generates updated CSS custom properties
2. Changes are stored as AEM content (not code)
3. The page renders with the new styles immediately
4. No deployment, no build, no cache invalidation needed

This architecture means Look & Feel works with any AEM component library — including your existing custom components.

The impact

Teams using Look & Feel report:

• 70% reduction in design-related dev tickets
• Landing page visual updates in minutes instead of days
• Pre-sales demo creation reduced from weeks to hours
• Zero visual regressions from content team changes

Look & Feel is available today. Contact us for a demo with your own AEM environment.